Governor's Tourism Award Winners for 2013

Outstanding Community Tourism Initiative Award: BOBStock/Fort Morgan

Taken from the Woodstock idea, BOBStock has transformed itself from a music concert in the park to a weekend of family-focused events including concerts in the park. BOBStock not only generates additional revenue for hotels, restaurants and retail outlets, but exposes visitors to the history and culture of the community. They received this award for their foresight in developing a wonderful event that galvanizes the community and brings visitors to town.

Outstanding Tourism Marketing Award: Breckenridge Resort Chamber

After a brand research project, GoBreck discovered that the town itself is a major factor in the decision to visit Breckenridge. Past and prospective visitors' impressions included “fun,” “friendly,” “welcoming” and a place that is genuine, comfortable and open. Once a position statement was agreed upon, the next step was to develop a marketing vehicle to support the statement and that is how #BreckBecause was born. The flexibility of #BreckBecause allows GoBreck to scale the its marketing for specific events via print, online, social, content, PR and direct marketing efforts. This has paid off with measurable increases in visits to sites, social media and apps.

Chairman’s Award: Rick and Richard Schaden

Several years ago, Rick, and Richard Schaden had a vision to restore bicycle stage racing in Colorado to its former glory. This year Colorado hosted the 3rd annual USA Pro Challenge bicycle stage race, and it was better than ever. Each year this event has raised Colorado's profile as a world-class travel destination across the U.S. and around the globe. Literally hundreds of millions of people have seen the iconic footage of Colorado as the splendorous backdrop to every mile of the race. This type of coverage broadcast into homes in 160 countries does more for Colorado's travel image than could be done with tens of millions of marketing dollars.

Outstanding Legislator Award: Senator Steadman and Representative Cheri Gerou

Only once before has the Colorado Tourism Office awarded the Legislator of the Year award. This year the award is being made because the legislative contribution of two legislators absolutely has to be recognized. For the past few years, the CTO funding has whipsawed back and forth, subject to a faulty formula in statute. But in the 2013 legislative session Senator Pat Steadman, and Representative Cheri Gerou successfully carried legislation to stabilize the CTO funding by passing a bill that, absent further statutory change, will guarantee the CTO $15 million per year. Having this certainty of funding makes planning and budgeting much more stable and enables us to invest those dollars more wisely.

Outstanding Individual Contribution to Tourism Award: Angela Hollingsworth

In 2005, Lake City developed DIRT, the Downtown Improvement & Revitalization Team, a Colorado Main Street program. Main Street is a four-point approach to community revitalization that includes organization, design, promotion and economic restructuring. Angela Hollingsworth has served as a director on the DIRT board, as the Promotion Committee Chair, as a subcontractor, as a volunteer and as the coordinator of the wine tent at the Lake City Uncorked Wine & Music Festival. Ms. Hollingsworth created the branding and logos for DIRT and has been instrumental in creating and implementing many DIRT special events. She also spearheaded some revenue generators such as “Wine in Life” aprons, DIRT candles, Architectural Details calendar and the San Juan Tapestry coffee-table book.

Welcome Center Volunteer Award: Jack Snow

This year our Outstanding Volunteer Award goes to 26-year veteran dedicated to serving his community. Ambassador Jack loved Colorado. As a boy in Cañon City, he spent days on end outdoors getting to know the hidden beauties of our open space. In particular, he loved to fish and hunt and spent his childhood exploring the Arkansas River. He met and married the love of his life, Barbara, in Pueblo and they made their life in Trinidad. They raised two boys and have enjoyed sharing their love of the state with their children and grandchildren. He volunteered to assist travelers in the first State Welcome Center when it opened in Trinidad in 1986, and has been promoting Colorado and helping our visitors ever since. Jack passed away this year and we lost a knowledgeable and passionate man. Jack Snow was an irreplaceable asset and advocate for our state's tourism industry.

View Awards Guidelines

 
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