Arival@The Colorado Governor’s Tourism Conference
COmmitted to the In-Destination Experience

Monday, October 29
10am–noon and 2–4pm
Followed by the In-Destination Happy Hour
To Register: Click the button during registration for the COmmitted to the In-Destination Experience, which will add $95 to your registration fee. You do not need to attend Gov Con, in order to attend the In-Destination Experience

A Special Day Designed for the Tours, Activities & Attractions Industry

A Program that Matters to Your Business
Education covering digital, marketing, distribution, traveler trends, mobile and more.

Session Highlights (subject to change):

  • Traveler Insights & Future Trends: New research from Arival highlighting key trends in traveler behavior around tours and activities, with a focus on mountain and adventure. Learn what travelers want, how they choose and book, and understand the key trends shaping our marketplace today and tomorrow.
  • Working with OTAs and Other Distributors: Online travel agencies (OTAs) such as TripAdvisor, Expedia and Airbnb are a growing part of our industry. Should you work with them? Which ones? And under what conditions? Learn how to choose your partners to grow your business and your profits.
  • Direct Marketing Deep Dive: Go deep on all things digital and marketing, including:
    • Social Marketing: Facebook and Instagram for experienced social media marketers
    • The Science of Search: Learn essential best practices to be found on search
    • Reputation Management: Whether on TripAdvisor, Yelp, Google or elsewhere, master the art of getting great customer reviews (and responding to negative ones)
    • Marketing Measurement: where are your marketing dollars going and are they working for you?
  • Building your Tech Stack: From your core reservation system to waivers, pricing and back office, finding the right tech vendors and building your tech stack is critical to your business.

If you are a Colorado supplier of day tours, activities, attractions or experiences, this event is for you. Learn the latest trends, hear from industry-leading presenters and network and engage with your peers across Colorado and throughout the industry.

About Arival
Arival is producing COmmitted to the In-Destination Experience for the Colorado Governor’s Conference.
Arival produces The In-Destination Event, the only event dedicated exclusively on the tours, activities and attraction sector. Arival takes place in Las Vegas September 24–27, 2018. More than 1,000 industry leaders from over 30 countries gather for professional development, business development, networking and building community. See more information