Arival@The Colorado Governor’s Tourism Conference
COmmitted to the In-Destination Experience

Monday, October 29
10am–noon and 2–4pm
Followed by the In-Destination Happy Hour
To Register: Click the button during registration for the COmmitted to the In-Destination Experience, which will add $95 to your registration fee. You do not need to attend Gov Con, in order to attend the In-Destination Experience

A Special Day Designed for the Tours, Activities & Attractions Industry

A Program that Matters to Your Business
Education covering digital, marketing, distribution, traveler trends, mobile and more.

If you are a Colorado supplier of day tours, activities, attractions or experiences, this event is for you. If you are a DMO that wants to learn how the tours, activities and attractions industry works, this event is for you. Learn the latest trends, hear from industry-leading presenters and network and engage with your peers across Colorado and throughout the industry.


10:00 — 11:00General Session

What Your Customers Want Key Trends in the fastest growing sector in travel. Fascinating findings from Arival’s Global Insights Study.
Keynote presented by Douglas Quinby, CEO and co-founder, Arival

The Symbiotic Relationship between DMOs and Tours, Activities and AttractionsSuppliers of tours, activities, attractions and experiences need to leverage their local DMO to gain more local, regional, national and international exposure. DMOs need to interact more closely with their local suppliers to help promote their destinations. This session starts with some basic best practices and dives into technology that gets the message out to customers. Suppliers will gain an understanding of how to maximize their “return on involvement” and DMOs will hear an example of how a local attraction can be your economic engine.
Presented by Katy Schneider, Director of Marketing, Visit Fort Collins and Amy Long, Chief Innovation Officer, Visit Colorado Springs and Christian Robbins, Director of Marketing, Durango & Silverton Narrow Guage Railroad. Moderated by Bruce Rosard, COO and co-founder, Arival

Big VoiceAt Arival we celebrate the companies that create amazing experiences. Hear from Kathrin Troxler, founder and owner, Aspire Tours as she shares her story about building a Denver based tour company with a mission to: Explore. Play. Connect. and a vision to provide world class customer service so every guest can walk away with a unique Colorado experience.

11:10 — 12:00Breakout Sessions

Measuring the Performance of your Direct Marketing ChannelsDo you know if your direct marketing initiatives are turning lookers into bookers? This workshop reviews the in’s and out’s of measuring your marketing initiative performance with a focus on:

  • Online marketing channels — direct marketing performance attribution, ROAS (return on ad spend) and acquisition cost measurement.
  • Offline marketing channel performance — measuring print, partnerships and more.
  • Using call tracking for a 360-degree view of your marketing performance.
  • Using marketing data to decide where to start spending and where to stop spending on marketing.
  • Reviewing activity and tour supplier best practices for direct guest acquisition.

Presented by Tom Kratsch, President and CEO, Activities and Tours Marketing

7 Steps to a Steady Stream of 5-star ReviewsIn this practical workshop we’ll show you how to create unforgettable experiences for your guests, earn more rave reviews, and drive word of mouth sales. We’ll look at best practices from tour companies around the world and offer simple, guest-focused guidelines to have your tour or activity stand out from the crowd.
Presented by Kelsey Tonner, Founder, Be A Better Guide

12:00 — 2:00Break for Lunch

2:00 — 2:50Two Breakout Sessions

Leveraging Your Data So it Works for YouHow the basics of the data you already have should inform your sales, marketing, pricing and everything you do every day. An intro level session that will open your eyes to the information you already have at your fingertips.
Presented by Stephen Iles and Sam Kessler, Enterprise Account Managers, FareHarbor

Working with Distributors So it Works for YouOTAs including Expedia, and TripAdvisor, brands including Airbnb, Marriott and Groupon and your local hotel concierge — they all help you distribute your tours, activities, attractions and experiences. What you need to know.
Roundtable including Bob Stinchcomb, Senior Vice President, Sales, Alterra Mountain Company, Ken Frohling, Consultant, Former VP Viator and Tiqets. Moderated by Alex Kremer, co-founder, Arival

3:00 — 4:00General Session

Creating Amazing ExperiencesWhether its a tour, activity, attraction, or today’s new buzzword for “what you do when you get there” — experiences — your customers want Amazing. Industry leaders discuss what they believe make experiences amazing and share their insights into today’s customers.
Presented by Harry Kent, Founder, Kent Mountain Adventure Center, Kelsey Tonner, Founder, Be A Better Guide and Douglas Quinby, CEO and co-founder, Arival

Big VoiceJoshua Branch is the Owner, CEO, General Manager, Senior Educator and Guide at Colorado Wilderness Rides and Guides. Joshua has been in the outdoor industry for 16 years and has a tremendous passion for exploring the outdoors, a desire to promote exploration in others, a strong sense of responsibility related to mountain safety, and an uncanny ability to find the best local places and experiences possible.

Town HallHave a question? Want to dig deeper on a specific topic? Have something to share? Don’t be shy, participate and join the conversation. Moderated by Arival Founders Douglas Quinby, Bruce Rosard and Alex Kremer and featuring you.

Wrap UpFinal thoughts and things to look for next in the best part of travel — Tours, Activities and Attractions.

Happy HourJoin the Arival Community and replay what you learned from the day over a cocktail.

About Arival
Arival is producing COmmitted to the In-Destination Experience for the Colorado Governor’s Conference.
Arival produces the only events dedicated exclusively on the tours, activities and attractions sector. Arival takes place in 2019 in Berlin, March 4-5, Bangkok, June 24-26 and Orlando, October 27-30. More than 2,000 industry leaders from over 50 countries will gather for professional development, business development, networking and building community. See more information

Register for the In-Destination Experience


Fare Harbor Activities & Tours Marketing By The Creative Group